Digital Illustration, Retouching and Design
The Thula logo design process
Initially a dozen or so sketches, drawn both with pencil and on the computer, where whittled down to six options.
The client picked one of the directions and from there I played with a few different variations on the theme.
The final logo
The client honed in on one of the directions and from there I refined it until it had the balance of positive and negative shapes I felt it required.