Digital Illustration, Retouching and Design
The Viper, for Avon Tires
The concept of a stack of tires turning into a deadly snake came from Craig Marocco of HLM. We shot the The Viper line of tires in a stack and began from there.
The initial sketch
Using the stack of tires I quickly sketched a few options. From my notes I see this would have been the easiest to take to final, why make things complicated?
The rough composition
Using some of the scrap we collected, and the photo of the tires, we made the first attempt to see how the tires might transform into the head of a snake. We could see it was going to be a challenge.
Keeping the head low and painting it entirely out of the palate of greys the tires provided allowed us to marry these two very different textures and shapes.